Enjoy A Taste of Redcar and Cleveland - 9th October - 20th October 2024

Enjoy a Taste of Redcar and Cleveland is a new, repeating campaign designed to showcase the wide range of great food and drink establishments within our borough.

The campaign, led by Redcar and Cleveland Borough Council, is designed to help support our hospitality businesses by boosting trade, attracting new customers, and keeping the consumers spending pound in Redcar and Cleveland by creating a period where consumers can dine out in a more affordable way at a time of the year they may normally not.

The first Enjoy a Taste of Redcar and Cleveland campaign took place from the 25th January to the 5th February 2023. It was reported that an additional £18,000 was spent in participating establishments during the campaign. 64% of business's agreed that the campaign increased visits from both new and exciting customers and 58.7% agreed that the campaign increased sales for their business.

When?

The next campaign will run from the 25th of October until the 5th November 2023, a time when businesses have told us is a quieter period and a drive to increase footfall is needed. This period ensures that we encompass two weekends, two pay dates and this edition will also capture October half term.

What do I have to do to take part?

Taking part in Enjoy a Taste of Redcar and Cleveland is quick, easy and is completely FREE. It is open to all dine-in hospitality venues (independent bars, cafes, bistros, restaurants, and hotels etc) within Redcar and Cleveland.

All we ask is that your business offers at least one offer/discount throughout the campaign period in line with the set price points of £5, £10, £15, £20, £25 and £30+ which is exclusive to Enjoy a Taste of Redcar and Cleveland and is not something that you regularly offer to your customers.

We will take care of the rest.

The set price points have been created to allow your business flexibility in your offer. This means there is a variety of ways you can get involved to suit your business.

Offer options could range from a coffee/cake combo, two main meals or a three-course meal for a set price, drinks packages or simply a set deduction from the final bill. You can offer as many offers as you want to within any of the price points.

Offers can be redeemed in a way that suits your business, too: Offers can be stated at time of booking, presented digitally at payment or you can have your offer automatically applied to all customers’ bills during the campaign period (we will even provide printed materials to slot into your menus / display in your establishment).

Benefits of taking part?

This is an exciting and beneficial opportunity for your business to be involved in.

As a result of taking part your business will benefit from more custom (customers will be attracted by the type of exclusive offer / discount you provide), FREE advertising throughout the Enjoy a Taste of Redcar and Cleveland campaign and inclusion on Redcar and Cleveland’s dedicated tourism platform www.enjoyredcarcleveland.co.uk, if not already. As well as this, participating businesses will also be offered:

• Professional photography – Complimentary professional images of your business to support your marketing and promotional materials. (Please note that professional photography will only be available to businesses new to the campaign, to those that did not request it in a previous campaign or to businesses that have made significant changes to the exterior/interior of their establishment).

• Inclusion into the Redcar | Cleveland Ambassador Network

• Improved digital footprint including enhanced web listings where appropriate.

Campaign Promotion

Redcar and Cleveland Borough Council will lead on all the promotional aspects of the campaign including voucher design and promotion delivered to a full marketing programme promoting the campaign to customers inside and outside of the borough. This includes social media and paid advertising. The campaign will also be crossed referenced alongside October Half Term content for things to see and do.

The campaign will be hosted on Redcar and Cleveland’s dedicated tourism platform www.enjoyredcarcleveland.co.uk under Enjoy a Taste of Redcar and Cleveland, where only participating businesses and their offers will be promoted.

Finally, we look forward to hearing from you and remember it is completely FREE to join we wish to support you.

Complete survey below to sign your business up for A Taste of Redcar and Cleveland.

Taste of Redcar and Cleveland - Terms and Conditions 

As a participant of Taste and Redcar and Cleveland (25th October - 5th November 2023) you agree to:

1. Provide offers that fall within the price points £5, £10, £15, £20, £25 and £30+. 
2. Honour agreed offer/s throughout the period of 25^th October – 5^th November 2023. 
3. Agree to promote the Taste of Redcar and Cleveland campaign within your establishment and social media channels during and the lead up to the campaign. 
4. Agree to collect data relating to customers and how many times offers are redeemed. 
5. Agree to complete the impact survey provided by Redcar and Cleveland Borough Council at the end of the campaign.
6. Agree to provide a suitable images to support promotion of the campaign.

If you would like to sign up your business to take part in 'Enjoy...A Taste of Redcar and Cleveland', please complete the following form. Once submitted we will contact you to provide further details.